Marketing Specialist

Публикувано на 20/06/2024

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Бизнес консултации, човешки ресурси, право и технологии

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Човешки ресурси (HR)

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София, SOF, Югозападен регион

Job Description:

We are a dynamic HR agency specializing in providing comprehensive HR solutions. Our focus is on sourcing top talent and clients through innovative lead generation strategies and enhancing brand awareness through social media and public relations.

We are looking for a talented Marketing Specialist to join our team and drive our marketing initiatives to new heights.

Key Responsibilities:

1. Lead Generation:

  • Sourcing Clients:
  • Create and manage lead generation campaigns to attract potential clients.
  • Develop and implement strategies for Facebook Ads and Google Ads to generate leads for recruiters.
  • Track and analyze the performance of lead generation activities and optimize campaigns accordingly.
  • Sourcing Candidates:
  • Create targeted marketing campaigns to attract high-quality candidates.
  • Utilize various social media platforms and job boards for candidate lead generation.
  • Collaborate with the recruitment team to ensure a steady pipeline of qualified candidates.

2. Social Media Management:

  • Content Creation:
  • Develop and post engaging content on social media platforms (Facebook, LinkedIn, Instagram, Twitter) twice a week.
  • Design visuals and graphics for posts using Canva.
  • Advertising:
  • Create and manage Facebook Ads, targeting both clients and candidates, three times a week.
  • Analyze ad performance and adjust strategies to improve effectiveness.
  • Community Engagement:
  • Engage with followers, respond to comments and messages promptly, and build a strong online community.

3. Brand Awareness and PR:

  • Develop and execute PR strategies to boost brand awareness monthly.
  • Communicate and coordinate with PR partners and agencies to maximize exposure.
  • Organize and participate in industry events, career conferences, and webinars each quarter.

4. Content Management:

  • Update and maintain the company website, including translations, new dates, articles, new pages, terms and conditions, and privacy policies once a week.
  • Create sales brochures and other marketing materials in Canva 4-5 times a year.
  • Update Google accounts and manage Google Ads campaigns quarterly.

5. Event Management:

  • Plan and organize client events, including uploading event details on the website, sending direct mailings, welcome letters, and participating in events 2-3 times a year.

6. Reporting and Analysis:

  • Create monthly reports for managers, tracking the performance of marketing activities and campaigns.
  • Analyze data to inform and improve marketing strategies.

7. Communication and Collaboration:

  • Maintain regular communication with the sales team to align marketing strategies with sales goals.
  • Collaborate with external partners and vendors for PR and marketing activities, managing invoices and related communications monthly.


  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, social media management, and lead generation.
  • Proficiency in using Canva for creating visuals and marketing materials.
  • Strong understanding of Google Ads, Facebook Ads, and other online advertising platforms.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A collaborative and supportive work environment.
  • Flexibility in work hours and the potential for remote work.

This is a chance to be an integral part of a pioneering team in the HR sector, contributing to significant projects and driving innovations. Join us on this rewarding journey where your skills and commitment make a real impact. Grow your career in an environment that values your contributions and helps you reach your potential. You’ll be part of a team that’s making a tangible difference in the business world, offering innovative solutions to our clients.

We look forward to reviewing your application and considering you for this exciting role.

All applications will be considered under strict confidentiality in accordance with the Personal Data Protection Law.


Industrial sector

Бизнес консултации, човешки ресурси, право и технологии

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